This is an amazing story.
About one and a half years after going online, the start-up Instagram is being bought by Facebook for an outrageous sum of money.
The idea behind this free app is simple. The technology allows you to touch up your photos with various lenses, borders and special effects (such as creating sepia photos) and then share your pictures with friends via Flicker, Facebook, or Tumblr.
The app is being accessed by over 30 million users.
A recent article in the Financial Times, "The Aesthete of Silicon Valley Who Makes Photos Beautiful" compares founder Kevin Systrom to a gourmet chef who infuses just the right taste and aroma to his foods.
Systrom's philosophy is that a "product designer must give people a sense of surprise and delight as they swipe and tap their phone." A friend says "Kevin notices details that most of us don't. He takes time not just to smell the roses, but to analyze the roses."
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