The New Apple Store at Grand Central Terminal
With minimum fanfare Apple has opened its newest store early in December.
It is located on the east end of the upper level of Grand Central Station (and even continues down part of the north side as well!)
(I happened to be at GCT 4 days after the official opening and thought it a good idea to make a visit for the 20 minutes before I was due at my train.)
Standing on the main level below and casting your eyes upward, you would never know it's there.
No signs are posted. You simply climb the stairs at the east side and voila you are there.
Dozens of red- shirted Apple employees are ready to serve you.
Upon entering the mezzanine area, one is impressed by the numerous plain tables devoted to interactive demos of apple products ranging from iphones, ipads to MacBook Pros.
The red shirts are busy swiping credit cards through their smart phones.
It was about 4 PM and there appears to be hundreds of consumers milling about.
There are two genius bars--tech support stations to address customer problems.
Since it's a fully open air retail facility, I wonder what happens to all hundreds of display models at closing.
Good luck, Apple at your new location!
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